The Rashi School: Closer Campaign

In order to tap into the Jewish population of towns south of Boston (Sharon, Stoughton, Canton), The Rashi School launched a series of outdoor advertisements, social media advertisements, and postcard mailers for a newly funded bus route. Strategic Massachusetts Bay Transportation Authority (MBTA) stops were selected for posters, as well as a southern-facing billboard to reach commuting parents. Along with the mailers and Meta ads, the unique bus route landing page linked to the campaign skyrocketed to the second most visited page on the school’s website.